Thursday, January 22, 2009

What if you could buy anything you wanted?

Imagine a huge space where sellers wait to talk with buyers. Imagine further the perimeter of the space is lined with booths. Imagine the middle of the space packed with people with the means and desire to buy from these sellers.
 

If you had neither the means nor the desire to buy, would you even want to walk in? Unless you loved the smell and sounds of crowds, probably not.

Now imagine the same space. Same number of sellers. You now have the means and the desire to buy from a seller. Imagine further than many sellers are in competition with one another. And finally imagine the market floor is nearly empty. 
Wouldn't you want to walk around and negotiate with the seller of the product you're looking for?

The space: Bainbridge Island and the Kitsap Peninsula. There are hundreds of sellers in the space. But it's almost empty.

Your choice  (1) Wait for the space to fill with buyers and compete with them as well as with the sellers.  (2) Walk in and get what you want with no hassle at all.

Which choice makes sense to you?


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